Gary van BroekhovenConsumer psychology unveils how our minds shape buying choices. From its 20th-century roots to digital evolution, this article explores its lasting impact on marketing and product design today.
Mariam TawfikBuilding products without understanding user needs is like designing a space without a purpose. Behavioural personas highlight motivations and behaviours, helping create meaningful solutions that resonate.
Gary van BroekhovenDiscover how behavioural design merges psychology with marketing to decode consumer behaviour. By integrating these strategies, marketers gain insights to shape products and campaigns for genuine engagement.
Mariam TawfikIn recruitment, a well-placed task can reveal commitment and fit. Effort justification—key in consumer psychology—means candidates value roles more when they put in real effort. This ensures dedication and alignment.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
C/Valencia 127
Barcelona, 08011
Hours
Monday - Friday
10am - 6 pm
Connect
Copyrights 2024 | WhatDrivesThem™ | Terms & Conditions